Similar to the April/May approach, Nordstrom has decided to suspend all full price orders for June/July (full price orders are for Nordstrom’s department stores). Nordstrom has yet to set a specific date for launching the Anniversary Sale in August, its biggest sale and volume event of the year, normally staged in July. The Nordstrom Anniversary Sale has become an industry phenomenon, not only because of its popularity and revenue potential, but because of its unique format that hasn’t yet been copied by competitors.