Norm Architects was tasked with refurbishing the long-standing department store. Oak, grey stone and yellow-tinted glass are some of the materials used in the makeover of Alsterhaus' menswear section. The men's department is now orientated around a colonnade comprising a sequence of oakwood frames. It leads off to various brand concessions that are each fronted by gunmetal signs denoting their name.
Garments hang from rectangular black-metal frames that descend from the ceiling, while smaller accessories like shoes or lifestyle items are presented on bespoke steel or dark-wood shelving units. Spanning 24,000m2, the department store offers a mix of fashion, accessories, beauty products and homeware.
