Shoppers Stop celebrated Christmas and the New Year with an impeccable window display at their stores. The windows were adorned with a bright printed backdrop and dynamic light movement. Mannequins dressed in festive wear depicted patrons rejoicing and shopping for their loved ones and enjoying the festive season to its fullest. Weekly changeovers of mannequins, styling, podiums, and merchandise display were in sync with Goodbuy 2020 sale.

• Week 1: Kickstarted with all mannequins pulled out from window and podiums highlighting watches, fragrance, and home category.
• Week 2: Female and kids mannequins moved into the window displays. The focus was on premium styling along with cosmetics and handbags highlighted on podiums on either side.
• Week 3: Male mannequins were displayed in the window with daily change-over of ensembles as per ‘brand of the day.’