Shoppers Stop launched an epic extravaganza ‘Goodbuy 2020’ that witnesses the finest activations and series of engagements from 11th December to 31st December 2020 across all Shoppers Stop stores in the country. To end the year on a positive note, the brand has curated a series of activations across Watches, Fragrance, Home, Beauty, Kids, Womenswear, Menswear, and Athleisure categories. For the first time, Shoppers Stop offered an immersive experience to its customers under each category, break the monotony of end-of-season-sale, and reinstate faith to come back to the store. To add to the experience, the brand has curated Shopping Segment Videos under each category with engaging storytelling and witty voiceovers by roping-in popular celebrities and influencers. The three weeklong event offered unique and bespoke experiences, contests, live events with popular brands, celebrities and influencers along with fresh, new content on the Content Hub.