28 April 2021
United States
  • Background: Nordstrom started recycling bras in a program inspired by its new partnership with the direct-to-consumer Harper Wilde intimate-wear brand.
  • Description: Harper Wilde products are noteably available at five Nordstrom stores, where customers can also find Harper Wilde’s Bra Bins. Any bra, not just Harper Wilde bras, can be dropped in the bins for recycling.
  • Impact: The recycling bins is part of Nordstrom's effort to close the loop; then bras in the bin can be recycled into new textiles.

Photos courtesy of Harper Wilde