- Background: Since January, Nordstrom is collaborating with thrift e-tailer Goodfair. Every month, customers can look forward to carefully curated vintage clothing drops sourced from Goodfair's supply stream and available across sizes XS to XXL.
- Description: Goodfair's vintage picks are merchandised into Nordstrom’s existing website under its Sustainable Style section, which launched in August 2019. The monthly drops are all considered true vintage pieces, meaning they were made before 2000 and follow certain guidelines defined by Nordstrom with some pieces even bearing the ‘Made in the USA’ moniker.
- Impact: Nordstrom is taking a broader approach to vintage for young adults and kid’s categories, with each items meeting at least one of three qualifiers: (i) half of materials are sustainably sourced, (ii) items are responsibly manufactured, or (iii) the product gives back with every purchase.
Photo courtesy of Nordstrom x Goodfair