• Background: J Front Retailing is promoting sustainability. Every three months, Daimaru and Matsuzakaya curate a selection of brands in Beauty, Fashion and Lifestyle which is available on their website and in-store.
• Description: On the 4th floor of the Daimaru Tokyo store, the ‘Tomorrow's Market’ space is presenting some of the brands and offers the possibility to connect brands and customers.
• Impact: The store’s ‘Ambassadors’ will convey the thoughts of the brands to customers and collect the customers’ feedback for marketing purposes. Products can be purchased by reading the QR code mentioned in the store.

Photo Courtesy of J Front Retailing