15 April 2020
Sustainability
Germany
  • Background: As the global outbreak made its way through Europe, The KaDeWe Group temporarily closed the doors to all its stores (Alsterhaus, KaDeWe and Oberpollinger) in mid-March.
  • Description: To urge customers to stay home, The KaDeWe Group created the #StayHome #StaySafe campaign, which was also inspired by their sister company Rinascente (see story below). The Group commisioned illustrater Daniel Ramirez Perez to create the colourful campaign filled with inspiring messages.
  • Impact: Using the motto, 'The one who stayed away saved all the rest', the campaign championed the recommendation by health experts to stay at home to stay safe and help stop the spread of the virus.

Photos courtesy of The KaDeWe Group

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