- Background: Selfridges has pledged to remove all plastic-based cosmetic glitter in its stock by 2021.
- Description: The store is working closely with 300 brands and beauty suppliers, to remove the microplastic ingredient from its Beauty products. The decision was made when research from One Poll found that 64% of Brits were unaware that glitter contains microplastic particles. Selfridges already offers alternatives: biodegradable cosmetic eco-glitter.
- Impact: Reducing the impact and leak of microplastic particles into waterways and ocean, which is harmful to wildlife and can even end up in our body through the food chain.
Photos courtesy of Selfridges