8 April 2020
Sustainability
Italy
  • Background: First conveyed as a social communication campaign, #STAYHOMESTAYSTRONG then materialized into six strong, distruptive statements of hope at all the Rinascente stores.
  • Description: The statements, each presented on bright, colourful and captivating graphics, accompany the message of hope and encouragement in the midst of the C-19 Pandemic from Italians who display them on the balconies, front doors and windows of their homes.
  • Impact: #STAYHOMESTAYSTRONG is a message of cohesion, respect and closeness - especially for those who fight the health emergency at the front lines - and a message of solidarity for the cities, with which Rinascente has always had an unbreakable bond.

Photos courtesy of Crisalide Press for Rinascente

You are currently offline. Some pages or content may fail to load.