• Background: First conveyed as a social communication campaign, #STAYHOMESTAYSTRONG then materialized into six strong, distruptive statements of hope at all the Rinascente stores.
• Description: The statements, each presented on bright, colourful and captivating graphics, accompany the message of hope and encouragement in the midst of the C-19 Pandemic from Italians who display them on the balconies, front doors and windows of their homes.
• Impact: #STAYHOMESTAYSTRONG is a message of cohesion, respect and closeness - especially for those who fight the health emergency at the front lines - and a message of solidarity for the cities, with which Rinascente has always had an unbreakable bond.

Photos courtesy of Crisalide Press for Rinascente