- Background: For the second year, Holt Renfrew's H Project is partnering with #knotonmyplanet, which works to preserve the elephant population and benefit the Elephant Crisis Fund, an initiative launched by Save the Elephant and the Wildlife Conservation Network in partnership with the Leonardo DiCaprio Foundation.
- Description: The H Project curates apparel, accessories, home decor and beauty products with stories around them. The idea is to highlight artisans around the world and showcase products with an element of sustainability or a charitable component. Model and global ambassador of #knotonmyplanet Doutzen Kroes is also supporting the elephant cause.
- Impact: Linking fashion and philantrophy to save elephants
Photos courtesy of Holt Renfrew