11 November 2003
The Weekly
South Africa

Danisco, the world's leading supplier of food ingredients has licensed its premium probiotic trademark, 'Howaru' (pronounced 'How are you?'), to Woolworths, the South African chain of department stores. Woolworths is the first chain store to market 'Howaru'. The agreement gives Woolworths exclusive rights to trademark the entire dairy range in South Africa, as well as exclusive use of the two probiotic strains, 'Howaru' Bifido and 'Howaru' Rhamnosus, which enhance the immune system. An important goal for Woolworths is to provide the consumer with good food which contributes to health beyond basic nutrition," says Richard Butt, Foods Director of Woolworths.11/11/03