Rinascente enhances the talents of sustainable fashion, in collaboration with Pitti Immagine. On the occasion of the menswear show in Florence, 10 brands which participated in the Style-Sustainable project are the protagonists of the windows of Rinascente Florence throughout the week.

In addition, the spring summer 2022 collections of the Figure decorative labels (Tuscan artisan clogs made of leather and deadstock materials), Junk (Econyl glasses with plastics collected in the oceans), Umoja (minimal sneakers and certified organic materials) and Waste yarn project (patchwork of the sweater made with recycled yarns and knits), can be purchased in a special pop-up area on the second floor of the store. The project also hosts a photographic exhibition with a selection of photos taken exclusively by Mattia Guolo, one of the new talents in fashion photography.