Veuve Clicquot has become the first Champagne brand to launch a fizz bar and ‘concept store’ in Selfridges. The new bar and shop lies within the store’s new Beauty Workshop on the ground floor and comprises an intimate ten-seater, floor-to-ceiling ‘bar in the shape of an old fashioned Tram, alongside a display of Champagnes, where customers can enjoy a glass of Veuve Clicquot Champagne or buy personalized Veuve Clicquot Arrow gift box created by the in-house team.