Le Bon Marché brings the sunny atmosphere of Marseille to its store from April 27 to August 18. The ‘Tous fadas’ event immerses itself in the Provençal art of living, on all floors of the store, on its front banner and in the windows, where boats are moored. The design aims to evoke ‘the sheds, the village square, the pétanque, the aperitif, and the feet in the Mediterranean’. Fashion brands involved inclue Souleiado and Sessùn, the Pain de Sucre swimsuits, the 2.0 hardware from Maison Empereur, the customizable beach towels from the Place Réservée label, the sandals from Méduse and Arizona Love, the pétanque kit from La Mariole or also jewelry from Atelier Siméon and Gas Bijoux, as well as beauty treatments from La Crique. As for entertainment, ‘Tous fadas!’ offers the 'Grace Café' and its southern gastronomy, while a stylist specializing in tarot cards from Marseille, receiving by appointment.