Tiffany & Co. officially unveiled its newly opened store at Globus Bahnhofstrasse Zurich. Located on the ground floor, the nearly 90m2 space will introduce clients to an evolutionary Tiffany store design. The colorful store facade graphics pay tribute to Louis Comfort Tiffany who acted as the first design director of the brand. The window motifs uplift Louis Comfort Tiffany’s innovative creations in glass, specifically those utilized in his renowned lamp and window designs. Upon entering the store, visitors become immersed into a new world of Tiffany & Co. where soft curved and organic lines reminiscent of clouds on curvilinear walls create an elegant and contemporary environment that nods to New York.
The jeweller’s iconic Tiffany Blue® appears in delicate touches throughout the store, while rounded cases in a polished champagne hue showcase an array of signature Tiffany designs, including pieces from Tiffany T, Tiffany HardWear, Tiffany Victoria®, Tiffany & Co. Schlumberger® and Elsa Peretti®, as well as the new Tiffany Lock collection. The diamond-inspired vitrines showcase the brand’s radiant love, engagement icons and embody the House’s modern and refined aesthetic. Tiffany’s long-lasting bond to the world of art becomes visible in the store through special artworks by Dutch artist Eelco Hilgersom and Czech artist Jan Kaláb which will be showcased in the store as a permanent exhibit.