The Punk Movement campaign at Le Bon Marché Rive Gauche

From September 27 to October 20, Le Bon Marché dresses in the colours of the Punk movement to offer a festive commercial event. This new appointment comes in two main themes: So Punk Music and So Punk Fashion. For the occasion, Le Bon Marché has set up exhibition spaces and product presentation areas. The store revisits the punk aesthetic trend by unveiling exclusive product lines and several customization workshops for customers. A music workshop allows music lovers to settle on a mini stage to play and record their music.  On the fashion side, the legendary footwear brand Doc Martens runs a custom shoe pairing workshop with piercings. The Madlors also offers customers to customize their clothes with new graffiti. The brand of Schott jackets will also be present with a capsule collection signed by the creator Harris Wharf. To complete the shopping experience, Le Bon Marché has also installed two beauty bars dedicated to piercings and tattoos. The store will offer exclusively the services of the piercings artist Maria Tash and the Parisian group of tatoutage L'Encrerie.