5 October 2023
The Weekly
The KaDeWe Group's Retail Employee Day 2023

Under the motto ‘The Real Heroes of Retail’ the KaDeWe Group celebrated the Retail Employees’ Day with culinary surprises, personal messages from the managers and staff events on 12th September 2023. The RED was taken as an occasion to thank the colleagues of the KaDeWe Group’s three Department Stores and the Head Office for their untiring efforts and acknowledge their valuable role in their teams and the company. Like last year, the initiative was well received and perfectly underlined the appreciation, which is also one of the Group’s core company values.

  • BBQs, Burgers and Sweet Delicacies - Culinary Surprises

The KaDeWe, Alsterhaus and Oberpollinger employees enjoyed boxes of candy, that were distributed during the morning meetings. In addition, the colleagues at KaDeWe were invited to pick up a free burger for lunch - served by Department Heads, CEO André Maeder, Retail Director Timo Weber and HR Director Karin Bergmann. As a culinary greeting from Berlin to the two sister stores, the KaDeWe patisserie ensured that the Hamburg and Munich colleagues were able to enjoy muffins on RED. In beautiful summer weather, the Head Office teams gathered on the terrace in the afternoon of the RED to enjoy a delicious and varied BBQ.

  • Photo Box Memories

In all three Department Stores a photo box, which was exclusively set up for Retail Employees' Day, invited employees to take pictures with their team or colleagues to be celebrated as 'The Real Heroes of Retail'.

  • Handwritten Appreciation Card

At all banners, employees received a handwritten thank-you card from their executive with personal messages and recap of the group’s values.

  • Internal Newsletter

The RED was also taken as an occasion to send a special newsletter edition to all employees. Amongst other content, it included a personal note from HR Director Karin Bergmann, in which she addressed the revised KaDeWe’s values and explained the background to the RED. Pictorial recaps of the 12.9. festivities in the stores gave the  employees insights into the activities at each location.