The KaDeWe Online Shop is adding a Beauty segment in February 2021, which should start with a basic range of around 4,000 products, including brands like Charlotte Tilbury, Dyson, Creed, Armani and Lancôme.
The next step is to launch the individual brand shops of top beauty brands such as La Mer, La Prairie, Tom Ford, MAC, Jo Malone, Bobbi Brown, Shiseido and Gucci. The KaDeWe Group launched its own e-commerce platform www.kadewe.de in June 2020, about a year ahead of schedule. The site started with the fashion segment which currently offers around 8,000 fashion items for women, men, and kids from approximately 250 brands. KaDeWe stands for a unique and holistic luxury shopping experience. The online assortment should be soon extended to Home & Living as well as Food. The aim of the KaDeWe Online Shop is to establish the omnichannel business as a permanent pillar alongside the three-luxury department stores of the Group - KaDeWe in Berlin, Alsterhaus in Hamburg and Oberpollinger in Munich.