16 June 2022
The Weekly
The KaDeWe Group's Adidas x Gucci Pop-Up in AlsterhausThe KaDeWe Group's Adidas x Gucci Pop-Up in Alsterhaus

The exclusive Pop-up on the ground floor of Alsterhaus in Hamburg is dedicated to the new Capsule Collection, in which the symbols of Gucci fuse with the famous three stripes of the Sportswear Brand. It comprises a selection of ready-to-wear as well as accessories, which feature the same retro aesthetics of the runway collection. André Maeder, CEO of the KaDeWe Group said that “The fusion of luxury fashion and sports elements in the adidas x Gucci collection is a real coup! The Germany-wide exclusive premiere of the very cool pop-up store at Alsterhaus confirms once more the holistic approach of the KaDeWe Group to wow our guests with innovative concepts, community-oriented experiences, and synergic collaborations”.