This year is a particularly special one for The KaDeWe Group: KaDeWe is celebrating its 115th anniversary, the Alsterhaus its 110th anniversary and the Oberpollinger turns 117 years old.
The stores have always been there for their customers, ever since they first opened their doors: yesterday, today and in the future. And this explains the title of the current campaign ‘für immer Dein’ (forever yours), to give customers the feeling that they are always welcome in the stores, that their life should get a bit better every time they visit. Magazines have been created for each of the stores, with inspiring fashion features shot in them. The magazines also contain lots of additional inspiring stories about the department stores.