The pop-up is a digitally integrated shop, and features The Bay’s holiday gift collection. The pop-up will feature brands including Ugg, Zwilling, YSL, Grace and Stella and Herschel amongst others and it will use See It Scan It Ship It technology, allowing customers to simply scan one of the 50 curated brands on show and check out. The product will then be sent to the customer’s home the next day, allowing a customer to make a purchase without having to carry the item around the next day.