22 June 2021
The Weekly
United States

The retailer unveiled its store updates last week as part of its promise in March to invest $4bn annually in remodels, new stores and improvements in online fulfilment. In 2021, Target is giving 150 locations a ‘major glow-up’, including modern fixtures, enhanced experiences and the latest updates in health and safety protocols (such as contactless bathroom fixtures and hand sanitizing stations). Target plans to expand and upgrade its Guest Services, Order Pickup and Drive Up areas in an attempt to make them more convenient. Target has also begun to incorporate its ‘shop in shop’ experiences in partnership with brands like Ulta, Apple and Disney. Target introduced the idea of opening 25 toy shops within stores in partnership with Disney in 2019. Late last year, Ulta partnered with the retailer to open 100 shop-in-shops in Target stores. Then in February, the retailer announced it would roll out mini Apple shops within 17 Target locations.