The pandemic will have a lasting impact on U.S. retailing, including a heightened propensity toward online shopping, an ongoing demand for curbside pickup or accelerated at-home delivery, and the desire to cut down on the number of stores visited. During the pandemic, millions and millions of Americans have learned to shop online. Target reported during the first-quarter earnings 5mn new users at target.com and 2mn new guests who discovered their drive-up lane. They should continue to use those services, as consumer should continue to enjoy stores but also these convenient options, same-day options, when people don’t want to wait. The company also believes there will also be an even greater focus on safety in the future, and retailers need to offer more contact-free options for their customers. And with the ‘challenges we’re seeing in the economy, there’s going to be a continued focus on value.’ In the past few months, Target has benefited by being deemed an essential business whose stores were allowed to remain open.