7 June 2021
The Weekly
United States

On Monday, the big-box retailer revealed the soon-to-launch Opalhouse designed with Jungalow collection, a line of home goods cocreated alongside designer. The assortment consists of more than 300 pieces and includes splashes of canary yellow, dusty rose and turquoise on bedding, home decor, furniture, wallpaper, bathroom decorations and more. Prices start at $10 and most items max out around $30. The collection lands in select Target stores June 13, as well as target.com on June 26. In March, Target said it would invest $4bn annually over the next several years to grow its ecosystem. The home goods category alone grew more than 30% last quarter, year-over-year, even as more and more consumers leave their work-from-home settings behind for reopened office spaces.  Target’s Opalhouse brand, which debuted in 2018, is just one of nearly 15 brands in the retailer’s home goods category. Altogether, Target has more than 45 of its own brands, more than 10 of which are billion-dollar brands. In addition, the company continues to expand its selection of private-label fashion and beauty products as a number of brands compete for space in Target stores and online.

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