7 March 2024
The Weekly
Switzerland
Spring Campaign ‘The Garden of Imagination’ at GlobusSpring Campaign ‘The Garden of Imagination’ at Globus

The new Globus spring Campaign whisks our customers into a magical garden filled with wonderful discoveries. A series of specially commissioned CGI (computer-generated imagery, special visual effects created using computer software) transports people into a realm of fantasy, where creativity blooms and stories of inspiration come to life. Running from 29th February to 5th June, Globus invites customers to embark on an adventure of boundless exploration, where the allure of the garden's concealed marvels promises to leave a lasting impression on the imagination. With beautiful products waiting to be discovered in all departments in-store and online—from fashion to accessories, beauty, home and living, and the ***delicatessa—anticipation builds for an enchanting journey. The animated key visuals for online use, as well as the vivid window and in-store displays, create a connection between reality and fantasy, nature and the iconic products that define not only Globus’ current spring selection but also invite the viewer to embrace the artistic connections waiting to be unveiled, if only we open our eyes wide enough.