16 March 2023
The Weekly
Spring Campaign 2023 at GlobusSpring Campaign 2023 at Globus

From March 2nd to April 30th, Globus has kicked off the new season with a bright, energetic campaign designed to put a smile on your face. The creative concept behind the Spring campaign is a straightforward invitation to ‘Step into Spring’, leaving the darker winter months behind once and for all. New ideas, effortless styles, and a new lightness of being, are key in creating excitement for new shapes and colors. Understanding that inspiration can be found in the smallest details and often breaks through in surprising ways – much like the first bluebells appearing outside – Globus infuses its customers with an exciting sense of discovery, both in stores and online. In keeping with this upbeat take on Spring, the graphic, retro-inspired window designs for all department stores are set in mood-enhancing brights that have been whitewashed with just enough light that they appear like pastels with a fun pop twist. As always, the fresh-off-the-press spring fashion magazine can be picked up in store and offers a beautifully selected edit of the most exciting new brands and key looks of the upcoming season.