Shoppers Stop is all set to launch the most sought-after beauty festival, ShowStoppers’22. The stellar festival kickstarts from 26th August to 11th September 2022 and will be a treasure trove of true inspiration. The festival will entail multiple activities to engage customers with the newest beauty trends, educative and engaging masterclasses, makeover sessions, incredible deals up to 50% off and personalised consultations. The campaign shall bring forth the idea of ‘Beauty for All’ with compelling narratives and celebration of moments that give one confidence. With the launch of its campaign, the brand is all set to break the stereotypical standards of beauty and regressive beliefs that surround it to democratise beauty and makes it attainable for everyone.
The film is glamorous and aspirational, resonating with people of varying ages, diverse genders and promotes inclusivity. It highlights the remarkable moments in the lives of a young girl, a couple, a trans woman, a male and a fitness enthusiast. Every character in the film has their own sense of beauty and a unique way to express it. Through the campaign, Shoppers Stop hopes to inspire people to discover their inner confidence. It encourages people to flaunt their true selves and how beauty can empower them.
Campaign link: https://www.youtube.com/watch?v=Tj2SMg8nFJk