23 May 2024
The Weekly
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Shoppers Stop is excited to announce a significant milestone in its journey: the attainment of 10 million loyal First Citizen Club members. The First Citizen Club is the country’s longest running paid loyalty program. Since its inception, First Citizens Club has been at the heart of Shoppers Stop's customer engagement strategy, offering unparalleled benefits and exclusive privileges to its members. These include tailor-made offers, priority access to sales and new collections, exclusive invitations to events, and special birthday offers. Members also benefit from Shoppers Stop's Personal Shopper service for personalized guidance.


The First Citizen Club offers tiered membership levels, with the Black Card tier being the most prestigious. Black Card tier members enjoy the highest level of benefits, including enhanced reward points that allow for faster accumulation, personal shopper, lounge access, a separate billing queue and trial room, exclusive deals and discounts accessible before anyone else, and invitations to luxury events and experiences curated exclusively for them.


To commemorate this momentous occasion and show appreciation to its valued customers, Shoppers Stop is celebrating the moment, by celebrating its First Citizen Club members with special invitations, lucky draw, scratch cards, selfie booths, engagements in store, free makeovers, exclusive offers from brands and lots more.