Shoppers Stop has launched a ’Heroes First’ initiative as part of its celebrations of India’s Independence Day. The program offers active and ex-servicemen of the Indian Armed Forces lifetime membership of its ‘Shoppers Stop First Citizen Club’. This initiative represents a heartfelt tribute to the brave soldiers who selflessly safeguard the nation’s integrity and security.

The initiative is designed to recognise the dedication of servicemen, both current and former, and offer them an elevated shopping experience. Through the ‘Shoppers Stop First Citizen Club’ program, they will be able to receive rewards and personalised services at Shoppers Stop stores across the country.