Shoppers Stop plans to open 12-15 stores over the next six to nine months across India as footfalls grow on a month-on-month basis since lockdown restrictions were eased. The company will expand into cities and towns where it is not present; It will also expand its standalone beauty stores; last quarter, it opened five standalone stores in this sector. Shoppers Stop is looking to transform into a truly omni-channel business by offering all its merchandise across its 86 stores to customers at any point in time. In the September-December period 2020, 6% of Shoppers Stop sales came through the digital route, up from less than 2% the year ago. The digital route includes the company’s website, its app and sales through Amazon. Apart from its website and the app, Shoppers Stop also launched its white glove service on the app last quarter which is offering customers personal assistance across its product ranges.

Shoppers Stop is also planning to grow its private and exclusive brands. Private labels currently bring in about 12% of sales. Beauty is another important area where the company wants to grow. Shoppers Stop operates exclusive stores for beauty brands from the Estee Lauder Group including M.A.C., Clinique, Bobbi Brown, Estée Lauder, Smashbox, Jo Malone. Most recently it launched a luxury beauty store called Arcelia, which the company plans to develop further.