3 November 2020
The Weekly
Shoppers Stop Celebrates Traditions and Rituals

Shoppers Stop prepared festive windows, depending on the culture, region-wise, to celebrate Pujo in the East; Diwali in the North, West; Dasara in the South.

Durga Puja is one of the most-awaited festivals in India. Celebrated in the latter half of the year, the festival also heralds the advent of a new season launch for Shoppers Stop. This year, the concept behind the window was pure celebration. Durga Puja is actually, the celebration of ‘life’ and the joy of ‘living’ more than anything else. The window was designed with four main components: The backdrop in red, which is an auspicious colour, the mandala with rotating lights which signifies the brightness of Ma Durga and the lotus flowers - signify the 108 names of the Goddess Durga. Twelve Shoppers Stop stores showcased a Pujo focus, including stores in the states of West Bengal, Assam, Odisha, Jharkhand and New Delhi.

Diwali across North & West. During Diwali, people light diya’s or earthen lamps to dispel darkness and evil spirits and to welcome prosperity. Shoppers Stop bring forth a window that is sharp, realistic and extremely happy. The colour palette is red with key elements adorned with light to better the impact & visual highlight. The concept extended from façade to windows to instore- mesmerizing the customers with the intricacy and richness of Diwali.

The Mysuru Dasara tradition celebrates the warriors and the state fighting for the good during this festival, ritually worshipping and displaying the state sword, weapons, elephants, horses along with Hindu Devi goddess. The main attraction of the ten-day festival is the Mysore Palace which is illuminated daily with nearly 100,000 light bulbs. Shoppers Stop windows are dressed with a Mysore Palace image that is lit with rope lights in all its glory along with an elephant marching towards the window.