11 March 2020
The Weekly
Selfridges x Dazed Beauty SpaceSelfridges x Dazed Beauty Space

The future of beauty is Selfridges x Dazed Beauty Space: a space-age haven and refuge from the din of mundanity and conformity, a place of self-expression and creativity, somewhere to learn about and discover what the next 100 years of beauty might look like, and the brands that will shape it.

The chrome-clad universe, housed within Selfridges’ iconic beauty hall is an interpretation of a beauty counter from the future. Dazed Beauty Space will host a six-week programme for attendees to experiment, realise new versions of themselves and hear about the next biggest trends first. The first live tutorial centres around ‘Future Instagram Trend Make-up’. In week two, there are two more must-see masterclasses: ‘Nails as Sculpture’, followed by ‘Visionary Make-Up’. Dazed Beauty Space will also feature AR and AI filters to imagine how self-expression might evolve over the next one hundred years, as well as featuring the Dazed Beauty Edit, a shoppable curated selection of products from brands including Dior, Morphe, Pat McGrath Labs, Uoma, MAC Cosmetics, and NARS. Dazed Beauty Space at Selfridge’s Beauty Hall runs from March 9 to April 19.

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