27 October 2021
The Weekly

This Christmas, Selfridges is launching a new pre-loved toy pop-up that will help combat wastefulness. Instead of buying something hot off the factory line, you’ll be able to give a new home to second-hand collectable figures, antique teddies and classic family-favourite board games. Customers can also donate their unwanted toys, which will either be sold in the shop or sent to the department store’s charity partner. The TOY Project, where they’ll be sold in its north London base or donated to the children it works to help. The pop-up is part of Selfridges’ commitment to exploring so-called ‘circular’ retail models and is the latest initiative as part of its Project Earth RESELLFRIDGES platform.  The TOY Project was set up in 2013 by Jane Garfield and Angela Donovan. It recycles new and used toys and gives them to the children and families that need them most. It also educates kids about recycling and reducing the number of toys we send to the landfill. All profits raised from The TOY Project go to funding workshops and projects, like toy and book libraries and community events. The pre-loved toy pop-up is located in Selfridges’ toy department and is open now until December 23.