27 June 2024
The Weekly
Selfridges Lacoste Pop-UpSelfridges Lacoste Pop-UpSelfridges Lacoste Pop-UpSelfridges Lacoste Pop-Up

The French luxury sports brand will place itself on the 2FL atrium and transform the Alto by San Carlo rooftop restaurant and terrace into an immersive space called Le Club Lacoste.


It is a special moment for Lacoste, as the collection on the shop floor will be from creative director Pelagia Kolotouros’ debut. Upstairs on the terrace, a special drinks menu for the restaurant has been designed, taking its inspiration from tennis with cocktails taking on names such as Rene, Cucumber Deuce and Match Point Spritz. Digital screens have been installed on the terrace for visitors to catch live tennis games from the 2024 Wimbledon Championships, which started Monday and will end on July 14. Lacoste has decorated the space with archival images from the brand’s tennis past, from founder René Lacoste’s tennis career to the first Lacoste polo.