Robinsons has opened its very first store in Saudi Arabia, at the prestigious Kingdom Mall in Riyadh, one of the city's largest malls with an exclusive event, offering a range of immersive experiences to consumers, from fashion and beauty to kids and accessories. This is the second Robinsons store to open in the region, following the successful launch of Robinsons at Dubai Festival City Mall in the UAE last year. Al-Futtaim brought Robinsons to the Middle East through a joint venture agreement with Chalhoub Group.