27 April 2022
The Weekly
Italy

Launched from April 19th in the 9 stores of Rinascente’s group, the ‘Earth Lovers’ project confirms the company’s intention to become a ‘house of values’, through selected partnerships. Specific areas in the stores will present selected products and brands united by an ethical commitment towards communities and local craftsmanship, respect for the well-being of the planet and animals and the protection of the environment in all its forms. The brand mix includes Orticola, Satoshi, Crespi Bonsai, Cactusmania, Tillandsia, Plantophille and many others.

Rinascente Milan will also host an experiential recovery-themed project aimed at involving young designers and including workshops with students, meetings and live customization sessions. Vestiaire Collective, a popular re-sell platform, will install a ‘drop off point’ where customers can leave their garments to be sold through the platform.

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