6 June 2024
The Weekly
Rinascente Guerlain InstallationRinascente Guerlain InstallationRinascente Guerlain Installation

Maison Guerlain invites to discover Néroli Plein Sud, the new olfactory masterpiece from the L'Art & La Matière collection, through an experiential journey in Rinascente Milano Duomo. The love for exploration materializes in a new olfactory masterpiece from the L'Art & La Matière collection: Néroli Plein Sud, inspired by the adventurous spirit of the author of The Little Prince, Antoine de Saint-Exupéry and his first great novel, published in 1929 and entitled Corriere del Sud. From Thursday 30 May, the Maison is offering an extraordinary installation and activation at Rinascente Milano to discover the new exclusive fragrance, Guerlain’s iconic products and the personalized services within Rinascente Milano. The store’s windows are decorated with colours in degradé tones from orange to blue, retracing the footsteps of Antoine de Saint-Exupéry and his novel, Corriere del Sud: a metallic airplane flying over the desert, photos and postcards suspended in the sky, they recall the tales of the travels of a Latécoère Airlines pilot crossing Europe to head south towards Morocco, just as the author did. On the ground floor, an exclusive desk dedicated to the L'Art & La Matière collection gives guests the opportunity to immerse themselves in the world of these wonderful olfactory masterpieces. Customers can experience the made-to-measure services created by Guerlain Experts: Your signature fragrance consultation to discover your ideal fragrance and be surprised by Guerlain's passion in celebrating the art of perfumes.