From Feb. 27 to March 11, the ‘Pazzesco Pinko’ S/S 2024 concept becomes the star of a collaboration between the Italian fashion brand and Rinascente in Milan and Rome. The brand appears through window displays, pop-ups and activations meant to highlight the launch of the new S/S 2024 collection interpreted by top model Mariacarla Boscono. The internationally renown muse of the new campaign shot by Pablo Di Prima and highlighted by Lorenzo Posocco’s styling and creative direction, puts in the limelight and celebrates the ‘90s glamour that inspire the newly launched bag and footwear collection. The department store’s windows are inviting people to get to know the Pinko universe and its accessories. Prominent among them is the Click Puff Love Bag in white and black versions, the style that completes Mariacarla Boscono's look portrayed in the campaign. In addition to shopwindows, entrance doors, escalators and elevators, for the same two weeks also feature a pop-up store on the 4th floor of the Milan store entirely dedicated to footwear. Here, visitors can experience a temporary immersive space designed to showcase 15 shoe models set in a scenic metallic monolith that invite the Pinko community to interact and share the brand’s style codes.