12 February 2020
The Weekly
Psychedelic Gucci Pin Pop-Up at Selfridges Corner Shop

The nearly 100-year-old fashion house has announced the third wave of Gucci Pin, landing at Selfridges Corner Shop, where a Gucci personalised pin will appear on Google Maps. The Gucci Corner shop in Selfridges is debuting a psychedelic inspired collection all about colour, energy and dreamlike spirit. The GG logo is reinvented with multicoloured stars appearing on pieces such as handbags, luggage, shoes and small leather goods. The store itself has been converted to a dreamscape of nocturnal refractions and reflections perfect for those Instagram selfies – additionally, for those who want to party, the store is fully immersed and transformed into a fantastical Gucci night club.