17 April 2024
The Weekly
Provençal Wind at Le Bon Marché Rive Gauche

The fashion label Souleiado, whose name is a nod to ‘sunshine’ after the rain in Provençal, celebrates its southern roots at Le Bon Marché. The brand is setting up a summer pop-up at Le Bon Marché Rive Gauche as part of the ‘Tous fadas sur la rive gauche’ exhibition. Escape to the lavender fields while remaining in Paris, such is Souleiado's ambition in this pop-up installed on the 1st floor, from April 26 to August 15. A vast exhibition of 230m2 designed by the Parisian studio ​Label Experience. The Mediterranean chic brand, positioned in the high-end niche, highlights its ready-to-wear collections (between sun dresses in shimmering colors, petticoats printed with wild flowers, and men's patchwork-style shirts a a bit dandy), its textile accessories (like its best-seller the ‘Adiana’ quilted bag sold from €139) and its art of living offer between decorative lavender boxes. In the capital, Souleiado has a store in the Saint-Germain-des-Prés district located at 78, rue de Seine (6th arrondissement). The label also has 21 own stores in the South of France as well as a museum in Tarascon (in the Hôtel d'Aiminy) where it details its past as an ancient Indian factory and its gigantic collection of 15,000 drawings and 50,000 stamps to print cotton fabrics.