More than 1,500 guests celebrated with GALA the exclusive pre-Christmas shopping event at Alsterhaus in Hamburg on 11 November. They could buy Christmas presents until midnight and benefit from a 20% discount on many brands. In addition to numerous offers in the beauty department, culinary highlights were also provided on the floors of the Alsterhaus and a GALA cover shooting invited visitors to take souvenir photos of the evening. The event was hosted by GALA Fashion Director Marcus Luft and the new Alsterhaus General Manager Diana Brüssow. At the end of the evening, each guests received a goodie bag filled with many surprises.