Selfridges’ new year is set to begin with the unveiling of windows in London, Manchester and Birmingham, England. They’ll be filled with a host of colourful, original illustrations around this year’s theme, Selfridges Celebrates. Selfridges said it wants to cater to celebrations of all kinds and ‘ensure that life’s little wins feel special and exciting’. Selfridges wants the old-school, 2D illustrations to be a point of contrast in ‘a world that celebrates the hyper-connected and the multisensory,’ and be a celebration of ‘form and colour.’ Boosting morale isn’t the store’s only aim this year. Selfridges is also inviting its customers to act and engage with its sustainability efforts.
This year, Selfridges is also expanding its partnership with the luxury vintage clothing store OOTO London, which will be highlighting different marquee designers over the next 12 months. Right now, it is showing and selling ‘museum-grade’ pieces designed by Gianni and Donatella Versace from 1987 through to 2003. From mid-January, the focus will shift to Miuccia Prada’s early collections for the brand, while in March the spotlight will swing to Tom Ford at Gucci. To coincide with The Metropolitan Museum of Art Costume Institute exhibition ‘Karl Lagerfeld: A Line of Beauty,’ Selfridges and OOTO London will present an edit of the late designer’s oeuvre across many decades and fashion houses.
Selfridges is also taking on new labels that have embedded green values into their collections. These include Starlit, a Los Angeles-based label known for its sustainable fabrics, and Conner Ives, who has made a name repurposing piano shawls into halterneck tops or old T-shirts into day dresses. It will also stock Maria McManus, a brand that urges customers to buy less, and more responsibly — an oft-repeated phrase of the late Vivienne Westwood.