10 February 2021
The Weekly

In July 2020, Selfridges launched its first-ever bike shop in The Corner Shop of its Oxford Street store. The collaboration with Smartech saw the space transformed into a one-of-a-kind electric vehicle destination complete with e-bikes, apparel and exclusive gear.

After the successful Corner Shop preview, The Bike Shop by Smartech is now a permanent feature of the LG floor in Selfridges, situated next to Smartech’s 200m2 flagship store. Customers can discover and try the best bikes and accessories in the industry from the likes of Mate X, Angell and Superstrata. Smartech has curated a collection of the very best in e-vehicle innovations from up-and-coming entrepreneurs reinventing the cycling industry. There is also a selection of push bikes from Veloretti and Tokyo Bike. The products available rotate weekly and a test drive can be organised in a dedicated zone in the Selfridges car park. For customers unable to get to store, the range will be available to order at selfridges.com and smartech.buz.

See the fascinating video presentation through the link below;