Selfridges is converting its gift cards from plastic to paper to support its sustainable goals. Gift cards always used to be made of paper but converted to plastic some years ago. Selfridges has been one of the most vocal anti-plastic retailers in recent years, and has taken a number of steps to remove huge amounts of single-use plastics from its four UK stores. It has also banned microbeads from beauty products, used recycled coffee cups to make its distinctive yellow bags and launched other initiatives. The gift card transformation will happen this summer.