The Italian sneaker brand is now available at Le Bon Marché Rive Gauche, offering its men’s, women’s and children’s footwear and apparel collection, which includes the sustainable lionfish leather capsule available exclusively at the Paris department store, as well as its recent genderless Limitless collection.
In four days, P448 built an indoor skatepark and basketball court in a 235m2 concept space with a bar that offers McConnell’s whisky tasting, soft-serve ice cream, popcorn and cotton candy, a mini arcade in the men’s department and a custom shoelace cart with more than 100 options for laces. The brand also built an art shed that will rotate artists in residency. The store is featuring work by international street artists including Pakone and Astro from France, U.K. artist Gone and Los Angeles-based British artist Spraying Bricks in collaboration with Montana Paint.
All custom-made pieces, including handcrafted skateboard chairs, neon signs and skateboard decks, are available for purchase. P448 also collaborated with Ultimate Ears to create the limited-edition P448 Wonderboom 2 portable speaker featuring hand-painted artwork and a reusable Ocean Bottle that launched first at Le Bon Marché.
To celebrate the opening, P448 is hosting an activation series through June 30 with DJ sets, sneaker customization by resident artist Malby Bird, dance performances, double dutch, and more. The brand operates a stand-alone Paris location on Rue Saint-Honoré, but this second location set to remain for three months is the first retail undertaking with new investor Mark Wahlberg.