Ounass, the region’s leading online destination for high-end fashion, beauty and lifestyle. boasted 35% year-on-year growth, maintains a keen focus on the needs of customers in the region. On Wednesday, Ounass (part of Al Tayer Insignia) unveiled its latest venture: Ounass Maison. The first permanent physical destination for the brand is an elegant VIP personal shopping space tucked inside Dubai’s luxurious Mandarin Oriental Hotel. The company’s commitment to remaining a digital pure player is unwavering. The maison is an extension of the brand’s core mission to serve customers better.

Visitors to the shopping space can indulge in private styling and fitting consultations as well as browse curated collections in an expansive living-room setting, a personalized experience that brings the online collection to life. The Mandarin Oriental, situated on the beach in the Jumeirah neighborhood, attracts high-profile tourists and is also a key landmark for local clientele. The location helps the company tap into Dubai’s retail tourism market by offering its popular two-hour delivery service at the location.

Ounass, which was launched in 2016, invested heavily in hyper-fast delivery from the onset, offering two- to three-hour service in its home market, the United Arab Emirates, and now in Saudi Arabia. This was a game-changer for a region accustomed to long wait times for online orders. Its current average delivery time in the UAE is 89 minutes.  Ounass has 4mn monthly active users, and an average sale of $550 per order, excluding beauty. Securing brands exclusively in the market has been a vital strategy.