Shoppers Stop has launched a new flagship in Guwahati. The new 44,000ft² (4087m²) venue covers three storeys at the freshly inaugurated City Center Mall. It is the brand’s 84th store and opens in its 40th metropolitan locale. The Northeast has been a market that was missing from their coverage It is a young market, and Shoppers Stop wants to give enough reasons for consumers to visit and get an international experience with the best brands and services at their store. The store stocks a broad range of merchandise under its exclusive brands Stop, Life, Vettorio Fratini, Fratini Woman, Haute Curry and Kashish.