4 May 2021
The Weekly

As a premiere, the new Spring Summer 21 campaign at KaDeWe connects all distribution and communication channels, ensuring the best ‘phygital’ synergies between the department store and the KaDeWe web shop.

THE FASHION EDIT is translated into versatile, complementing fashion statements and matching contemporary looks: SPLASHY [but] CHIC | FRESH [but] SOLID | SIMPLE [but] BOLD | SHARP [but] EASY | SOFT [but] TOUGH. The campaign runs online and offline intertwined: Customers can easily scan the QR-Codes at each window and will be transferred directly to the look shown for more information in addition to the choice to either shop the preferred look online or instore. The campaign windows at KaDeWe can be enjoyed until May, 23rd.