7 July 2021
The Weekly

There’s a sizable proportion of America ready to remake their wardrobes and who want help doing it. That’s the message from a Nordstrom survey of 2,000 Americans, conducted June 9 to 12, exploring how COVID-19 affected their fashion choices and their perceptions of what they need to return to the office and start socializing again, as the pandemic appears to be subsiding and life returns to normal in the U.S. The survey, which was conducted with OnePoll, concluded that the future of fashion feels ‘uncertain,’ and that 35% of those responding to the survey felt bored with the clothes they currently own. Also, 36% haven’t bought new work clothes since before the pandemic; 40% felt stuck in their personal style, and one in four said their wardrobe feels outdated.


Nordstrom reported that in the past few months, its e-commerce website has seen a 165% increase in searches for work clothes as people gear up for returning to the office. Thirty-two percent of those surveyed said they want help finding looks for dining out; 34% want help finding outfits for events; 21% want help selecting travel clothes, and 20% want help selecting clothes for work.


Among Nordstrom’s other key findings:

  • Those planning to return to an office this fall said they are looking forward to getting out of their comfort zone and are keen on dress pants, 28%; dress shirts, 28%; dresses, 26%; handbags, 22%; skirts, 22%; statement boots, 18%; heeled shoes, 17%; blazers/sport coats, 16%; suits, 15%, and ties, 10%.
  • 43% shared that they struggle to find clothes that fit; 45% said they struggle to find clothes that flatter their body type.
  • 41% indicated they would dress comfortably for the rest of their life, and 26% said they no longer care about keeping up with trends.
  • 35% are more open to trying new styles, post-pandemic.


In 2020, Nordstrom produced 40,000 salesperson videos which provide styling and product advice to customers shopping on nordstrom.com. According to the company, nearly 25% of customers engaged with salesperson videos during that time with conversion rates nearly two times more than customers who didn’t engage with salesperson videos, resulting in more trips and lower return rates.


Nordstrom’s survey of the 2,000 Americans also found that…

  • 1 in 3 feel stuck in ‘style limbo.’
  • 30% get fashion inspiration from social media.
  • 17% said that sweatpants, yoga pants or leggings were their most treasured item during the pandemic.
  • 23% said T-shirts were their most treasured item during the pandemic.
  • 37% said their personal style changed during the pandemic.
  • On average, people removed seven items from their wardrobe during the pandemic.